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var(--tw-ring-offset-color)}.focus\:outline-none:focus{--tw-outline-style:none;outline-style:none}.focus-visible\:ring-2:focus-visible{--tw-ring-shadow:var(--tw-ring-inset,) 0 0 0 calc(2px + var(--tw-ring-offset-width)) var(--tw-ring-color,currentcolor);box-shadow:var(--tw-inset-shadow), var(--tw-inset-ring-shadow), var(--tw-ring-offset-shadow), var(--tw-ring-shadow), var(--tw-shadow)}.focus-visible\:ring-brand-600:focus-visible{--tw-ring-color:var(--color-brand-600)}.focus-visible\:ring-error-600:focus-visible{--tw-ring-color:var(--color-error-600)}.focus-visible\:ring-offset-2:focus-visible{--tw-ring-offset-width:2px;--tw-ring-offset-shadow:var(--tw-ring-inset,) 0 0 0 var(--tw-ring-offset-width) var(--tw-ring-offset-color)}.focus-visible\:outline-none:focus-visible{--tw-outline-style:none;outline-style:none}.active\:bg-brand-100:active{background-color:var(--color-brand-100)}.active\:bg-brand-800:active{background-color:var(--color-brand-800)}.active\:bg-subtle:active{background-color:var(--color-subtle)}.active\:opacity-80:active{opacity:.8}.disabled\:cursor-not-allowed:disabled{cursor:not-allowed}.disabled\:opacity-50:disabled{opacity:.5}@media (min-width:40rem){.sm\:mx-0{margin-inline:calc(var(--spacing) * 0)}.sm\:grid-cols-2{grid-template-columns:repeat(2,minmax(0,1fr))}.sm\:grid-cols-3{grid-template-columns:repeat(3,minmax(0,1fr))}.sm\:grid-cols-6{grid-template-columns:repeat(6,minmax(0,1fr))}.sm\:flex-row{flex-direction:row}.sm\:items-start{align-items:flex-start}.sm\:gap-8{gap:calc(var(--spacing) * 8)}.sm\:text-left{text-align:left}}@media (min-width:64rem){.lg\:order-1{order:1}.lg\:order-2{order:2}.lg\:block{display:block}.lg\:hidden{display:none}.lg\:w-auto{width:auto}.lg\:shrink-0{flex-shrink:0}.lg\:flex-row{flex-direction:row}.lg\:items-center{align-items:center}.lg\:gap-16{gap:calc(var(--spacing) * 16)}}}:root{--color-brand-navy:#0a1d59;--color-brand-navy-end:#163080;--color-brand-navy-deep:#071650;--color-brand-blue:#436ba9;--color-brand-blue-light:#6b92c7;--color-brand-sky:#93c5fd;--color-wpp-green:#25d366;--color-wpp-green-hover:#1da851;--color-text-heading:#0a1d59;--color-text-body:#1f2d4e;--color-text-muted:#475569;--color-text-subtle:#64748b;--color-text-on-dark:#e1e7ee;--color-text-on-dark-muted:#b8c5d6;--color-text-inverse:#fff;--color-surface-canvas:#fafaf8;--color-surface-white:#fff;--color-surface-gray:#f4f6fa;--color-surface-light-brand:#eef3fb;--color-surface-warm:#f5f1ea;--color-surface-card-dark:#ffffff0f;--color-surface-glass-dark:#ffffff1a;--color-border-default:#e2e8f0;--color-border-soft:#d1dcf0;--color-border-strong:#b0b9c3;--color-border-brand:#436ba9;--color-border-dark:#ffffff24;--color-border-dark-strong:#ffffff3d;--gradient-brand-navy:linear-gradient(124deg, #0a1d59 0%, #0d2470 100%);--gradient-brand-navy-strong:linear-gradient(120deg, #0a1d59 0%, #163080 100%);--gradient-hero-overlay:linear-gradient(180deg, #fafaf8f5 0%, #fafaf8b8 60%, #fafaf800 100%);--gradient-hero-overlay-h:linear-gradient(90deg, #fafaf8f5 0%, #fafaf89e 60%, #fafaf800 100%);--color-success-bg:#e8f5ee;--color-success-fg:#1e5c36;--color-warning-bg:#fff4e0;--color-warning-fg:#8b5e00;--color-error-bg:#fdeaea;--color-error-fg:#8b2020;--font-size-display-lg:3.375rem;--font-size-display-lg-mobile:2rem;--font-size-display-md:2.5rem;--font-size-display-md-mobile:1.625rem;--font-size-heading:1.5rem;--font-size-heading-mobile:1.25rem;--font-size-subheading:1.375rem;--font-size-subheading-mobile:1.125rem;--font-size-body:1rem;--font-size-body-mobile:1.125rem;--font-size-body-sm:.9375rem;--font-size-body-sm-mobile:1rem;--font-size-micro:.875rem;--font-size-overline:.8125rem;--font-size-overline-mobile:.875rem;--font-size-cta:1.0625rem;--font-weight-regular:400;--font-weight-medium:500;--font-weight-semibold:600;--font-weight-bold:700;--line-height-display:1.12;--line-height-heading:1.25;--line-height-subheading:1.4;--line-height-body:1.65;--line-height-body-sm:1.55;--line-height-micro:1.4;--line-height-overline:1.2;--letter-spacing-default:0em;--letter-spacing-display:-.01em;--letter-spacing-overline:.14em;--letter-spacing-micro:0em;--font-family-sans:"Outfit", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--space-0:0rem;--space-1:.25rem;--space-2:.5rem;--space-3:.75rem;--space-4:1rem;--space-5:1.25rem;--space-6:1.5rem;--space-8:2rem;--space-10:2.5rem;--space-12:3rem;--space-14:3.5rem;--space-16:4rem;--space-20:5rem;--space-24:6rem;--space-28:7rem;--space-32:8rem;--space-container-mobile:1.25rem;--space-container-tablet:2rem;--space-container-desktop:2.5rem;--size-container-max:75rem;--size-container-text:42rem;--section-padding-y-mobile:var(--space-20);--section-padding-y-desktop:var(--space-28);--radius-sm:.5rem;--radius-md:.75rem;--radius-lg:.875rem;--radius-xl:1.25rem;--radius-2xl:1.75rem;--radius-pill:9999px;--shadow-xs:0 1px 2px #0a1d590a;--shadow-sm:0 1px 2px #0a1d590f, 0 1px 1px #0a1d590a;--shadow-md:0 4px 6px -1px #0a1d5914, 0 2px 4px -2px #0a1d590f;--shadow-lg:0 14px 22px -8px #0a1d591f, 0 6px 10px -4px #0a1d590f;--shadow-float:0 24px 48px #0a1d5924, 0 8px 16px #0a1d5914;--shadow-cta:0 8px 18px #0a1d5929, 0 4px 8px #0a1d591a;--shadow-cta-hover:0 14px 26px #0a1d5938, 0 6px 12px #0a1d5924;--shadow-whatsapp:0 4px 20px #25d3665c;--shadow-focus-ring:0 0 0 3px #436ba952;--shadow-focus-ring-dark:0 0 0 3px #93c5fd7a;--motion-duration-instant:80ms;--motion-duration-fast:.18s;--motion-duration-medium:.26s;--motion-duration-slow:.4s;--motion-ease-standard:cubic-bezier(.4, 0, .2, 1);--motion-ease-out:cubic-bezier(0, 0, .2, 1);--motion-translate-hover-y:-2px;--motion-translate-card-hover-y:-3px;--motion-reveal-distance:16px;--touch-target-min:52px;--touch-target-comfortable:56px;--grid-editorial-columns:3;--grid-editorial-columns-tablet:2;--grid-editorial-columns-mobile:1;--grid-editorial-gap:var(--space-6);--grid-editorial-gap-desktop:var(--space-8);--button-height:var(--touch-target-min);--button-height-large:64px;--button-padding-inline:var(--space-8);--button-padding-inline-large:var(--space-10);--button-padding-block:var(--space-4);--button-padding-block-large:var(--space-5);--button-font-size:var(--font-size-cta);--button-font-size-large:1.125rem;--button-font-weight:var(--font-weight-bold);--button-border-width:1px;--button-focus-width:3px;--button-focus-offset:2px}html{scroll-behavior:smooth;-moz-text-size-adjust:100%;text-size-adjust:100%}body{font-family:var(--font-family-sans);font-size:var(--font-size-body-mobile);font-weight:var(--font-weight-regular);line-height:var(--line-height-body);color:var(--color-text-body);background-color:var(--color-surface-canvas);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizelegibility}@media (min-width:769px){body{font-size:var(--font-size-body)}}img,picture,svg,video{max-width:100%;height:auto;display:block}button{cursor:pointer;font-family:inherit}a{color:var(--color-brand-blue);transition:color var(--motion-duration-fast) var(--motion-ease-standard);text-decoration:none}a:hover{color:var(--color-brand-navy)}a:focus-visible{outline:2px solid var(--color-brand-blue);outline-offset:2px;border-radius:2px}button,[role=button],a.btn,input[type=submit],input[type=button],input[type=text],input[type=email],input[type=tel],input[type=password],select{min-height:var(--touch-target-min)}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important;animation-duration:.01ms!important;animation-iteration-count:1!important}}.container{width:100%;max-width:var(--size-container-max);padding-inline:var(--space-container-mobile);margin-inline:auto}.container--narrow{max-width:var(--size-container-text)}@media (min-width:769px){.container{padding-inline:var(--space-container-tablet)}}@media (min-width:1024px){.container{padding-inline:var(--space-container-desktop)}}.section{padding-block:var(--section-padding-y-mobile)}@media (min-width:769px){.section{padding-block:var(--section-padding-y-desktop)}}.section--canvas{background-color:var(--color-surface-canvas)}.section--white{background-color:var(--color-surface-white)}.section--gray{background-color:var(--color-surface-gray)}.section--light-brand{background-color:var(--color-surface-light-brand)}.section--warm{background-color:var(--color-surface-warm)}.section--dark{background:var(--gradient-brand-navy-strong);color:var(--color-text-on-dark)}.section--dark h1,.section--dark h2,.section--dark h3,.section--dark .text-display-lg,.section--dark .text-display-md,.section--dark .text-heading{color:var(--color-text-inverse)}.text-display-lg{font-size:var(--font-size-display-lg-mobile);font-weight:var(--font-weight-semibold);line-height:var(--line-height-display);letter-spacing:var(--letter-spacing-display);color:var(--color-text-heading);text-wrap:balance}.text-display-md{font-size:var(--font-size-display-md-mobile);font-weight:var(--font-weight-semibold);line-height:var(--line-height-display);letter-spacing:var(--letter-spacing-display);color:var(--color-text-heading);text-wrap:balance}.text-heading{font-size:var(--font-size-heading-mobile);font-weight:var(--font-weight-semibold);line-height:var(--line-height-heading);color:var(--color-text-heading);text-wrap:balance}.text-subheading{font-size:var(--font-size-subheading-mobile);font-weight:var(--font-weight-regular);line-height:var(--line-height-subheading);color:var(--color-text-body)}.text-body{font-size:var(--font-size-body-mobile);font-weight:var(--font-weight-regular);line-height:var(--line-height-body);color:var(--color-text-body)}.text-body-sm{font-size:var(--font-size-body-sm-mobile);font-weight:var(--font-weight-regular);line-height:var(--line-height-body-sm);color:var(--color-text-body)}.text-micro{font-size:var(--font-size-micro);font-weight:var(--font-weight-regular);line-height:var(--line-height-micro);color:var(--color-text-muted)}.text-overline{font-size:var(--font-size-overline-mobile);font-weight:var(--font-weight-semibold);line-height:var(--line-height-overline);letter-spacing:var(--letter-spacing-overline);text-transform:uppercase;color:var(--color-brand-blue)}.text-quote{font-size:var(--font-size-subheading-mobile);font-weight:var(--font-weight-medium);line-height:var(--line-height-subheading);color:var(--color-text-heading);border-left:3px solid var(--color-brand-blue);padding-inline-start:var(--space-6);font-style:italic}@media (min-width:769px){.text-display-lg{font-size:var(--font-size-display-lg)}.text-display-md{font-size:var(--font-size-display-md)}.text-heading{font-size:var(--font-size-heading)}.text-subheading{font-size:var(--font-size-subheading)}.text-body{font-size:var(--font-size-body)}.text-body-sm{font-size:var(--font-size-body-sm)}.text-overline{font-size:var(--font-size-overline)}.text-quote{font-size:var(--font-size-subheading)}}.text-center{text-align:center}.text-left{text-align:left}.btn{justify-content:center;align-items:center;gap:var(--space-3);min-height:var(--button-height);padding-inline:var(--button-padding-inline);padding-block:var(--button-padding-block);border:var(--button-border-width) solid transparent;border-radius:var(--radius-pill);font-family:var(--font-family-sans);font-size:var(--button-font-size);font-weight:var(--button-font-weight);text-align:center;background-color:var(--color-brand-navy);color:var(--color-text-inverse);box-shadow:var(--shadow-cta);cursor:pointer;transition:transform var(--motion-duration-fast) var(--motion-ease-standard), background-color var(--motion-duration-fast) var(--motion-ease-standard), box-shadow var(--motion-duration-fast) var(--motion-ease-standard), border-color var(--motion-duration-fast) var(--motion-ease-standard);line-height:1.2;text-decoration:none;display:inline-flex}.btn:hover{transform:translateY(var(--motion-translate-hover-y));box-shadow:var(--shadow-cta-hover)}.btn:focus-visible{outline:var(--button-focus-width) solid var(--color-brand-blue);outline-offset:var(--button-focus-offset)}.btn:active{transform:translateY(0)}.btn--dark{background-color:var(--color-brand-navy);color:var(--color-text-inverse)}.btn--dark:hover{background-color:var(--color-brand-navy-end)}.btn--outline{color:var(--color-text-inverse);border-color:var(--color-border-dark-strong);box-shadow:none;background-color:#0000}.btn--outline:hover{background-color:var(--color-surface-glass-dark);border-color:var(--color-text-inverse)}.btn--outline:focus-visible{outline-color:var(--color-text-inverse)}.btn--ghost{color:var(--color-brand-navy);border-color:var(--color-border-default);box-shadow:none;background-color:#0000}.btn--ghost:hover{background-color:var(--color-surface-light-brand);border-color:var(--color-border-soft);transform:translateY(var(--motion-translate-hover-y))}.btn--accent{background-color:var(--color-wpp-green);color:var(--color-text-inverse);box-shadow:var(--shadow-whatsapp)}.btn--accent:hover{background-color:var(--color-wpp-green-hover)}.btn--accent:focus-visible{outline-color:var(--color-wpp-green)}.btn--large{min-height:var(--button-height-large);padding-inline:var(--button-padding-inline-large);padding-block:var(--button-padding-block-large);font-size:var(--button-font-size-large)}.btn--block{width:100%}@media (min-width:769px){.btn--block-mobile-only{width:auto}}.card{background-color:var(--color-surface-white);border:1px solid var(--color-border-default);border-radius:var(--radius-lg);padding:var(--space-6);transition:transform var(--motion-duration-fast) var(--motion-ease-standard), box-shadow var(--motion-duration-fast) var(--motion-ease-standard), border-color var(--motion-duration-fast) var(--motion-ease-standard)}.card--elevated{box-shadow:var(--shadow-md)}.card--interactive:hover{transform:translateY(var(--motion-translate-card-hover-y));box-shadow:var(--shadow-lg);border-color:var(--color-border-soft)}.card--credential{background-color:var(--color-surface-white);border:1px solid var(--color-border-default);border-radius:var(--radius-lg);padding:var(--space-5) var(--space-6);box-shadow:var(--shadow-sm)}.disclosure-box{background-color:var(--color-surface-light-brand);border-left:4px solid var(--color-brand-blue);border-radius:var(--radius-md);padding:var(--space-6) var(--space-6) var(--space-6) var(--space-8)}.disclosure-box__title{font-size:var(--font-size-body);font-weight:var(--font-weight-semibold);color:var(--color-text-heading);margin-bottom:var(--space-4)}.disclosure-box__list{gap:var(--space-3);list-style:none;display:grid}.disclosure-box__item{font-size:var(--font-size-body-sm-mobile);line-height:var(--line-height-body-sm);color:var(--color-text-body);padding-inline-start:var(--space-5);position:relative}.disclosure-box__item:before{content:"—";color:var(--color-brand-blue);font-weight:var(--font-weight-bold);position:absolute;left:0}.disclosure-box__item strong{font-weight:var(--font-weight-semibold);color:var(--color-text-heading)}@media (min-width:769px){.disclosure-box__item{font-size:var(--font-size-body-sm)}}.step-card{gap:var(--space-5);background-color:var(--color-surface-white);border:1px solid var(--color-border-default);border-radius:var(--radius-2xl);padding:var(--space-6);transition:transform var(--motion-duration-fast) var(--motion-ease-standard), box-shadow var(--motion-duration-fast) var(--motion-ease-standard), border-color var(--motion-duration-fast) var(--motion-ease-standard);grid-template-columns:auto 1fr;align-items:start;display:grid}.step-card:hover{transform:translateY(var(--motion-translate-card-hover-y));box-shadow:var(--shadow-md);border-color:var(--color-border-soft)}.step-card__number{font-size:2.75rem;line-height:1;font-weight:var(--font-weight-bold);color:var(--color-brand-blue);letter-spacing:-.02em;font-variant-numeric:tabular-nums;font-feature-settings:"tnum";min-width:3ch}.step-card__title{font-size:var(--font-size-heading-mobile);font-weight:var(--font-weight-semibold);line-height:var(--line-height-heading);color:var(--color-text-heading);margin-bottom:var(--space-3)}.step-card__body{font-size:var(--font-size-body-sm-mobile);line-height:var(--line-height-body-sm);color:var(--color-text-body)}.step-card__thought{margin-top:var(--space-3);padding-top:var(--space-3);border-top:1px dashed var(--color-border-default);color:var(--color-text-muted);font-style:italic;font-size:var(--font-size-body-sm-mobile);display:block}@media (min-width:769px){.step-card{padding:var(--space-8);gap:var(--space-8)}.step-card__number{font-size:4rem}.step-card__title{font-size:var(--font-size-heading)}.step-card__body,.step-card__thought{font-size:var(--font-size-body-sm)}}.badge-promise{align-items:center;gap:var(--space-3);background-color:var(--color-surface-white);border:1px solid var(--color-border-soft);border-radius:var(--radius-pill);padding:var(--space-3) var(--space-6);font-size:var(--font-size-body-sm-mobile);font-weight:var(--font-weight-semibold);color:var(--color-text-heading);box-shadow:var(--shadow-sm);display:inline-flex}.badge-promise__check{border-radius:var(--radius-pill);background-color:var(--color-brand-blue);width:1.25rem;height:1.25rem;color:var(--color-text-inverse);font-size:.75rem;font-weight:var(--font-weight-bold);flex-shrink:0;justify-content:center;align-items:center;display:inline-flex}.section--dark .badge-promise{background-color:var(--color-surface-glass-dark);border-color:var(--color-border-dark-strong);color:var(--color-text-inverse);box-shadow:none}@media (min-width:769px){.badge-promise{font-size:var(--font-size-body-sm)}}.faq-item{background-color:var(--color-surface-white);border:1px solid var(--color-border-default);border-radius:var(--radius-lg);transition:border-color var(--motion-duration-fast) var(--motion-ease-standard);overflow:hidden}.faq-item+.faq-item{margin-top:var(--space-4)}.faq-item:hover{border-color:var(--color-border-soft)}.faq-item__question{justify-content:space-between;align-items:center;gap:var(--space-4);width:100%;min-height:var(--touch-target-comfortable);padding:var(--space-5) var(--space-6);font-family:inherit;font-size:var(--font-size-body-mobile);font-weight:var(--font-weight-semibold);color:var(--color-text-heading);text-align:left;cursor:pointer;background:0 0;border:none;line-height:1.4;display:flex}.faq-item__answer{padding:0 var(--space-6) var(--space-6);font-size:var(--font-size-body-sm-mobile);line-height:var(--line-height-body);color:var(--color-text-body)}@media (min-width:769px){.faq-item__question{font-size:var(--font-size-body)}.faq-item__answer{font-size:var(--font-size-body-sm)}}.grid-editorial{grid-template-columns:repeat(var(--grid-editorial-columns-mobile), minmax(0, 1fr));gap:var(--grid-editorial-gap);display:grid}@media (min-width:640px){.grid-editorial{grid-template-columns:repeat(var(--grid-editorial-columns-tablet), minmax(0, 1fr))}}@media (min-width:1024px){.grid-editorial{grid-template-columns:repeat(var(--grid-editorial-columns), minmax(0, 1fr));gap:var(--grid-editorial-gap-desktop)}}.whatsapp-float{bottom:var(--space-5);right:var(--space-5);z-index:50;width:var(--touch-target-comfortable);height:var(--touch-target-comfortable);border-radius:var(--radius-pill);background-color:var(--color-wpp-green);color:var(--color-text-inverse);box-shadow:var(--shadow-whatsapp);cursor:pointer;transition:transform var(--motion-duration-fast) var(--motion-ease-standard), background-color var(--motion-duration-fast) var(--motion-ease-standard);border:none;justify-content:center;align-items:center;display:inline-flex;position:fixed}.whatsapp-float:hover{background-color:var(--color-wpp-green-hover);transform:translateY(-2px)}.whatsapp-float:focus-visible{outline:3px solid var(--color-wpp-green);outline-offset:3px}.reveal{opacity:0;transform:translateY(var(--motion-reveal-distance));transition:opacity var(--motion-duration-slow) var(--motion-ease-out), transform var(--motion-duration-slow) var(--motion-ease-out)}.reveal.is-visible{opacity:1;transform:translateY(0)}.reveal-item{opacity:0;transition:opacity .4s ease-out,transform .4s ease-out;transform:translateY(16px)}.reveal-item.is-visible{opacity:1;transform:none}.sr-only{clip:rect(0, 0, 0, 0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.hide-mobile{display:none}@media (min-width:769px){.hide-mobile{display:initial}}.hide-desktop{display:initial}@media (min-width:769px){.hide-desktop{display:none}}@keyframes fade-in{0%{opacity:0}to{opacity:1}}.authority-tag{animation:.3s ease-out both fade-in}@media (prefers-reduced-motion:reduce){.authority-tag{animation:none}}@property --tw-rotate-x{syntax:"*";inherits:false}@property --tw-rotate-y{syntax:"*";inherits:false}@property --tw-rotate-z{syntax:"*";inherits:false}@property --tw-skew-x{syntax:"*";inherits:false}@property --tw-skew-y{syntax:"*";inherits:false}@property --tw-divide-y-reverse{syntax:"*";inherits:false;initial-value:0}@property --tw-border-style{syntax:"*";inherits:false;initial-value:solid}@property --tw-font-weight{syntax:"*";inherits:false}@property --tw-tracking{syntax:"*";inherits:false}@property --tw-ordinal{syntax:"*";inherits:false}@property --tw-slashed-zero{syntax:"*";inherits:false}@property --tw-numeric-figure{syntax:"*";inherits:false}@property --tw-numeric-spacing{syntax:"*";inherits:false}@property --tw-numeric-fraction{syntax:"*";inherits:false}@property --tw-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-shadow-color{syntax:"*";inherits:false}@property --tw-shadow-alpha{syntax:"<percentage>";inherits:false;initial-value:100%}@property --tw-inset-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-inset-shadow-color{syntax:"*";inherits:false}@property --tw-inset-shadow-alpha{syntax:"<percentage>";inherits:false;initial-value:100%}@property --tw-ring-color{syntax:"*";inherits:false}@property --tw-ring-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-inset-ring-color{syntax:"*";inherits:false}@property --tw-inset-ring-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-ring-inset{syntax:"*";inherits:false}@property --tw-ring-offset-width{syntax:"<length>";inherits:false;initial-value:0}@property --tw-ring-offset-color{syntax:"*";inherits:false;initial-value:#fff}@property --tw-ring-offset-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-outline-style{syntax:"*";inherits:false;initial-value:solid}@property --tw-duration{syntax:"*";inherits:false}